Value proposition

Marketing organization promoting Switzerland worldwide as an attractive and diverse travel destination.

Switzerland Tourism is the national marketing and sales organization for Switzerland. ST positions Switzerland as a tourism brand standing for quality, naturalness, authenticity, sustainability and modernity, under the overall concept of “Swissness”. To do so, ST develops a systematic marketing programme that it implements creatively with its partners through a full range of promotional and sales techniques.

Destination Marketing, Tourism, Switzerland, Online Marketing, Social Media Marketing, Counselling, Advice on Meetings, Incentives, Conferences, Events, and Communication