Value proposition

Wayin is now Cheetah Experiences, the global leader in zero-party data collection.

The Zero-Party Data Platform

The Wayin Platform makes it easy for non-technical marketers to create engaging, interactive experiences that collect zero-party data at speed and scale across all digital channels.

Marketers can select from over 85+ different interactive marketing experiences with data capture mechanics that offer a value exchange in return for zero-party data. These experiences can be rapidly configured and published to any digital channel, whether owned, earned or paid, from websites to microsites, mobile apps to in-venue screens, social stories to ad units, and many more. The Wayin Platform captured over 1.2 billion zero-party data records in the last 2 calendar years alone. 1.2 billion preference insights, purchase motivations and intentions that empower marketers to deliver powerful, personalized campaigns that drive sales and conversions.


Interactive Marketing Experiences, First Party Data Capture, Marketing Campaign Management, Digital Marketing, Social Display, Dynamic Creative Ads, Boost Engagement, Enterprise Brand Platform, Brand Advocacy, Increase Revenue, Data Management, Increase Commerce, Boost Brand Affinity, Zero-Party Data Capture, Social Stories, Drive ROI, and Live Experiences In Ad Units