Value proposition

We’re driven by one mission - helping everyone feel at home on a sofa they love.

With over 57 stores across the UK, Sofology’s mission is to help customers feel at home on a sofa they love.

At Sofology we have 3 main values to ensure the perfect customer and team experience:

Bold by Design - We're a courageous brand with ambition and drive. We’ll never settle for second best and always strive for more.
Roll out the Red Carpet - Roll out the red carpet: From browsing to buying and beyond, we always ensure a Very Important Customer experience - no ifs, no buts
A Seat for Everyone - Be yourself and feel at home. We know that different backgrounds and experiences make us stronger.

Fitting snuggly into these values is our culture – clear and transparent pricing, no hard selling and zero commission – this unique style sets us above our competition and creates a fun, comfortable atmosphere for everyone.

We truly love what we do, we wouldn’t do it otherwise! Our work hard, play hard philosophy keeps our Sofologists busy, happy and fulfilled.

It’s no secret that the best thing about this business is our people. We know that a sofa is one of the most meaningful things that someone can buy, so as well as striving for our customers to feel at home on a sofa they love, we also want our Sofologists to feel at home in a job they love too. We strive to offer nothing short of an unrivalled experience for our incredible team.

Sofas, Footstools, Armchairs, Decorative Accessories, Corner Sofas, Recliner Sofas, Leather Sofas, and Fabric Sofas