Value proposition

Behavioral Banking helps community banks and credit unions humanize their digital channels.

Exagens’ Behavioral Banking solutions enable community-based financial institutions to grow with their members/customers and win against big banks. They have been responsible for improving the financial lives of millions while simultaneously increasing engagement, digital sales, and adoption/usage, thereby improving financial institutions’ top line while delivering operational efficiencies to strengthen the bottom line.

Our Behavioral Banking solutions fuse industry-leading behavioral science and data analytics to proactively and emotionally engage people via compelling money-related experiences specific to their unique situation, catalyzing them to save, spend, borrow and invest wisely. As a result, Exagens and its solutions have received multiple industry awards including ones from EFMA, Celero and OCTAS and has been named a Cool Vendor in Banking by Gartner.


Artificial Intelligence, Machine Learning, Behaviour Analytics, customer experience, and Fintech