Value proposition

AIM is the European Brands Association. AIM’s membership comprises corporate members and national associations that have a similar but more local constituency.

Altogether, AIM represents directly or indirectly some 2,500 companies ranging from SMEs to multinationals, accounting for some €653 billion annual sales and two million jobs in Europe alone. Members are manufacturers of branded consumer products that are united in their purpose to build strong, evocative brands and as such place the consumer at the heart of what they do. AIM’s 48 corporate members alone invest €14 billion annually in R&D in Europe.

AIM's mission is to create for brands an environment of fair and vigorous competition, fostering innovation and guaranteeing maximum value to consumers now and for generations to come.