Value proposition

Make a deathwish. Get it insured. DeadHappy: it's an attitude thing.

We exist because we believe life insurance can be done better.
When we say 'better', we don’t mean a new advertising campaign or a free ball-point pen. We mean real change that makes a real difference.
That’s why we’ve reinvented life insurance to be cheaper, easier and better. All designed with the customer in mind.

Our life insurance is:

Jargon-free – we don’t believe in complicated language

Fast – getting your life insured doesn’t have to be a laborious process, with us you can get it done in under 3 minutes

No long forms – we only ask you 4 questions

No tie-ins – cancel anytime, with just one click

Tailored to the customer – it’s your life and your death... you decide what you want to happen when you die