Value proposition

Rea Ann Silva’s experience spans a 20-year journey as one of the most sought-after Hollywood makeup artists in the industry. As the creative force behind beautyblender, she single-handedly changed the beauty game.

The beautyblender concept came to Rea Ann while she was the Department Head of one of the first TV shows shot in hi-definition. Rea Ann handled the constant touch-ups with her hand-cut, edgeless sponges to mimic the seamless look of airbrushing. Soon, every celebrity that sat in Rea Ann’s chair wanted their own hand-cut sponge; thus creating the original edgeless sponge. Beautyblender quickly became the secret on set that had every pro talking.

Today, the category-creator holds countless beauty awards and is beloved by both makeup aficionados and newbies as the go-to tool for achieving a perfectly blended complexion. As Beautyblender expands, we continue to innovate easy-to-use products that require minimal efforts yet offer maximum results.