Value proposition

Pixi is an international beauty brand renowned for its natural, skin-loving, youth-enhancing, multi-tasking colour and skincare products, including the iconic and award-winning Glow Tonic.

Founded by makeup artist and beauty industry veteran, Petra Strand, the company launched over 20 years ago in its first flagship boutique in Soho, London. Petra sought to create easy-to-use products with beneficial botanicals, beautiful textures and flawless finishes. She wanted everyone to experience luxurious products at an accessible price point. Her mission today remains the same: simply to bring out the natural beauty in everyone – to make people look like themselves, only better. Flawless in a few fuss-free minutes – that's what Pixi is all about!

With offices in Los Angeles, London and Singapore, Pixi has grown to become an established and globally recognized beauty brand that is still independent and family-owned. The brand has two flagship boutiques in London and Los Angeles, and is currently available online and in select retail stores in over 50 countries.


Cosmetics, Skincare, FDM, and Specialty Retail