Value proposition

Leading beauty through innovation

MANA brings together the passion, the process and the people to define and lead the future of beauty. For over 40 years, MANA has developed groundbreaking formulas for some of the world’s most renowned beauty brands and globally recognized makeup artists. Our product development capabilities and marketing savvy have propelled brands from startups to record-breakers. Simply put, MANA brings ideas to life.

Combining industry wisdom with cutting-edge research and a client-centric approach, MANA delivers forward thinking, innovative ideas and revolutionary products across three core pillars:

• Development & Manufacturing
• Brand Accelerator
• Private Label

MANA’s industry-leading team of chemists use the latest technologies and state-of-the-art facilities to create and curate the new, from concept to shelf. MANA is FDA and OTC-Certified. The company’s global reach serves a diverse domestic and international client base with expertise in:

• Research & Development
• Product Development
• Package Development & Sourcing
• Brand Development & Marketing
• Supply Chain Management & Manufacturing
• Distribution & Logistics
• Regulatory Assistance
• Quality Control

MANA is committed to our clients’ success every step of the way, empowering each customer with the knowledge, tools and technology to turn original ideas into finished products. This partnership is the hallmark of our business and essential to helping each client realize their creative vision that reflects their identity and ensures distinguished placement within the beauty industry.

Based in New York since 1975, all MANA products are proudly made in the USA.

Color Cosmetics, Skin Care, and and Hair Care