Value proposition

Exquisite fragrances from Florence since 1983.

With its unique identity characterized by an original blend of Florentine heritage, iconic fragrances, and timeless elegance, the renowned fragrance house, Dr. Vranjes Firenze, embodies the perfect balance between roots and innovation. Founded in 1983, it emphasizes the precious Florentine heritage in everything it does and delivers multisensorial well-being, capturing the elegance of Florence, its tradition of craftsmanship, and the art of perfumery in every scented décor object and Eau De Parfum. Each fragrance is the result of ongoing scientific and creative research into essences, along with a sophisticated formulation with unrivalled persistence and durability.

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olfative decoration , multisensorial experiences, amenities, and body care