Value proposition

The leading omnichannel brand curator in Asia. We select luxury, premium, and lifestyle brands for the Asian consumer.

Bluebell Group is a brand curator and operator in Asia since 1954. We select luxury, premium, and lifestyle brands for the Asian consumer and accelerate their growth via the activation of our retail platform.

We have the most comprehensive distribution network across 10 markets in Asia thanks to years of building trusted partnerships. Global brands trust us to manage complex distribution channels, targeting multiple cultures and market sectors, whilst local partners rely on us to curate and accelerate the inherent potential of our brands. As an independent group, we have the flexibility to pioneer and develop opportunities.

10+ countries, 150+ brand partners, 600+ online & bricks and mortar stores, 3,500 employees, 60+ years of experience.

Some of our partners include: Moschino, Jimmy Choo, Owndays, Paul Smith, Balmain, Guiseppe Zanotti, Repetto, Anya Hindmarch, Goutal, Davidoff, Nuxe, Venchi, UGG, Pandora, Victoria's Secret, Louis Vuitton (Duty-Free), Bulgari parfums, Loro Piana, Blumarine, Brunello Cuccinelli...

Distribution, eCommerce, retail & logistics expertise as distributor, agent & importer, Luxury goods, and Marketing