Value proposition

Born in the Mountains. Inventor of the Swiss sport watch. Made in Geneva since 1883

THE ORIGINAL SWISS SPORT WATCH
Alpina was founded in 1883, when Swiss watch making visionary and alpinist Gottlieb Hauser founded the “Alpina Swiss Watchmakers Corporation”, and in doing so united the leading Swiss independent watchmakers, who became known as the “Alpinists”.
Initially, the Corporation was developed to optimise the manufacturing of movements and watches by forming a union of manufacturers and suppliers, but Alpina soon producing in-house calibers. In the 1920s, Alpina was already being sold in 2,000 outlets worldwide, an exceptional figure for those days. It is no exaggeration to say that Alpina was one of the first leading manufacturers of Swiss watches.
More than any other watchmaker, Alpina was responsible for the sports watch as it is known today. Gottlieb Hauser was convinced that Alpina would become supremely successful worldwide for the quality, durability, precision and design of his watches. He wanted to provide sportsmen, engineers and adventurers with the ideal watch. His vision became reality in 1938 with the Alpina "4"​. In that year, Hauser revolutionised the sports watch by imposing the four essential principles for any watch to be called a true "Sport Watch."​ He insisted that a sports watch had to have each of the following four characteristics:
1)Antimagnetic 2)Antishock 3)Water-resistant 4)Stainless.
Through strict adherence to these principles, the legendary Alpina "4"​ watches became the timekeeper of choice for Alpinists, the Air Force, the Navy and the Military.
The vision upon which Alpina was founded are still alive in our Geneva manufacture, where we make sport watches to the most exacting horological standards, including the Alpina "4"​. We manufacture five in-house calibers, the AL-980 Tourbillon, the AL-760 Flyback Chronograph, the AL-718 Worldtimer, the AL-950 Regulator and the AL-710 Automatic. In 2015 Alpina introduced the first Swiss Made smartwatch, thereby creating a new product category in the industry.

Sports watches, Luxury, Swiss, Modern, Lifestyle, Smartwatches, and In-house movements