Value proposition

The complete financial wellbeing and money management platform

Maji is the complete financial wellbeing and money management platform, improving financial outcomes through education and behaviour change. Our mission is to build a financially secure future for everyone.

All of us worry about money, regardless of personal circumstances. Maji’s powerful diagnostics identify users’ financial challenges, goals and opportunities, matching them with personalised education, coaching and advice. Our engaging tools empower users to actively reduce money worries and build a better financial future.

For employers, Maji allows them to track, benchmark and improve the financial wellbeing of their employees, alongside providing powerful data insights to shape their employee benefit and wellbeing strategy. Maji uses the latest behavioural science to drive uptake of existing employee benefits and links each employee to the most relevant options, alongside providing specific coaching to help employees engage with their pension and take advantage of salary sacrifice.

For pension providers, Maji increases member engagement. Using market leading, multi-format education and coaching, Maji encourages members to save at recommended rates and empowers them to consolidate their pensions. Maji delivers more informed members, richer data, and more money in pension pots.


open banking, financial wellbeing, financial planning, money coaching, employee benefits, salary sacrifice, employee financial wellbeing, and financial coaching