Value proposition

Niokobok, historical leader in e-commerce in Senegal since 2012.


We provide ecommerce and social commerces services in Africa.
We believe entrepreneurship is the most powerful force for change and that the ecosystem we are building will give opportunities to millions of people to succeed, improving their live and the community.

Niokobok was started to allow Senegalese living abroad to support their families back home. Pioneering digital retail in our first market, Senegal, building a full infrastructure and a strong brand, delivering hundreds of thousands of parcels, always putting customer first, have forged our values : Empathy and Jambar Spirit.
End of 2022, we started a new activity called SuperLinguere. SuperLinguere selects women with sufficient literacy, drive and appetite for social media to embark on an exciting industry with a flexible job, adapted to social norms. SuperLinguere provides business support: app, delivery and payment systems and allows to sell a broad catalogue (fashion, cosmetics...) without carrying inventory.



Senegal, Africa, E-commerce, and Social commerce