Value proposition

Malaysia's Biggest Sports Retailer
AL-IKHSAN SPORTS SDN. BHD. 199701000275 (415771-P)

Al-Ikhsan Sports Sdn Bhd is Malaysia’s No. 1 sports retailer which is primarily involved in the retail of sports footwear, apparel and equipment.

Al-Ikhsan Sports was established in 1993 with a single 150sqft store in Holiday Plaza, Johor Bahru by a husband and wife team, Tuan Haji Ali Hassan and Pn Marina Abu Bakar.

From a sole proprietorship enterprise, the Company has evolved to a Private Limited Company now known as Al-Ikhsan Sports Sdn Bhd.

The business has grown tremendously and currently has over 190 stores located throughout Peninsular Malaysia.

Since its inception, the company has grown from a singular sports convenience concept to a multi-category, multi-concept sporting goods giant with a clearly segmented strategy to address consumers and sports lover across different income groups, offering global brands at affordable price.

In 2011, the Company was awarded the ASEAN Business Outstanding Award 2011 – Industry Class Sector Sports Retail by ASEAN Retail & Franchise Federation.

2016 was an important milestone in Al-Ikhsan’s history when the Government linked PE fund Ekuinas (Ekuiti Nasional Berhad) decided to buy 35% share in Al-Ikhsan Sports. The board then decided to bring in a globally experienced Sports and Lifestyle retail veteran as their CEO and a new management team. Since then the company has shown a double digit growth in sales and extremely strong profitability.

Al-Ikhsan Sports has also received the World’s Best Emerging Best Brands – Retailer (Sports) Award by the World Consulting and Research Corporation (WCRC) in 2022.