Value proposition

Connecting brands to consumers through its network of OOH, DOOH, tech as well as transit networks and ambient platforms.

Established almost two decades ago, Tractor Outdoor is a national out of home (OOH) media owner, which specialises in connecting brands to consumers through its network of traditional and digital inventory, as well as its transit networks and ambient platforms. Tractor Outdoor owns one of the largest digital OOH networks in South Africa, and is a member of Outdoor Measurement Council (OMC), the Out of Home Media South Africa (OHMSA) and the Interactive Advertising Bureau South Africa (IAB SA).

We create bespoke experiences for brands that are inspirational, meaningful, emotional, and engaging. We give you access to prime locations across all city gateways and major arterial routes across South Africa, where our locations are hand-picked to create maximum impact.
We are continually investing in data and research to measure audiences’ real-world location, likes, wants, and interests in a quantifiable form to deliver an accurate representation of OOH audiences. Data guides every campaign that we implement to ensure that each and every campaign is better than the one before.

We believe in creating new experiences that are inspirational, meaningful, emotional and engaging for your brand.

Outdoor Advertising, Billboards, Spectaculars, Transit, Beach Media, Innovative, Digital, and Cab Advertising