Value proposition

We are focus designers dedicated to challenging the status quo through sustainable innovation and social change.

WRÅD is a consulting studio and creative agency focused on sustainability, set up to inspire and enable others to challenge the non-sustainable status quo of the fashion industry through education, design, and innovation.

Education - we believe shaping a new corporate culture is at the core of sustainable development and innovation. Our projects start with tailor-made training sessions for the different departments of the client company with a focus on circularity, communication, design and core sustainability principles.

Design - we work to support other companies in strategic decisions, ranging from product ideation to supply chain innovation. We also advise our clients on how to innovate their business model and communicate their products in sync with the human, social and environmental dimensions.

Innovation - we constantly embark on R&D projects to develop new technologies that can help us face the current and future challenges of our entire ecosystem.

We don’t believe in quick fixes.


AWARDS: WRAD’s innovative projects won the RedDot Best of the Best Award and landed a finalists position at the Compasso d’Oro award.

Sustainable Fashion, Natural Dyes, fashion, circular economy, sustainable innovation, Sustainable communication, Sustainability consulting, communication, social media, consulting, collaborations, and education