Value proposition

from a walk round the corner to a trip around the globe

Joana FulanaTM, an independent British brand established in 2020, is revolutionising the travel accessory market by offering high-quality, affordable products and has already achieved a 38% YoY revenue growth.
Born out of a love for travel and shopping. Inspired by the beautiful eye-catching colours and prints, our collections are perfect for carrying all favourite items in style, from a walk round the corner to a trip around the globe.
​Our purpose is to offer not just another ordinary travel accessory but a range of practical and timeless designs, created to bring at an affordable price and great value. We want to improve the way you carry your everyday essentials, as we believe that with everything in its place, it becomes easier to cherish, adapt and experience everything the world has to show.

What do we do?
Joana FulanaTM specialises in designing travel accessories that elegantly balance luxury and affordability. Our unique collections are meticulously crafted to keep you organised and stylish, whether you're globe-trotting or running errands around the corner. We focus on high-quality materials, unique in-house designs, and ethical manufacturing practices, serving a market that demands more than just mass-produced items.
We have a proven track record of agility and adaptability, especially in the wake of Covid-19 challenges. Our product line not only complements the beauty and travel sectors but is geared towards the next generation of shoppers. We pride ourselves on ethical practices and contribute to carbon offset programs, aligning with the value-driven shopping trends of Millennials and Gen Z.

Vision
Our vision is to redefine the travel accessory market by bridging the gap between luxury and affordability, all while maintaining a commitment to quality, ethics, and environmental responsibility.

Travel Organisers, Makeup Pouches, Travel Cases, Travel Wallets, and Hanging Wash Bags