Value proposition

Simplify first-party data ops with CustomerLabs.

I ❤️ First-Party Data OPs

CustomerLabs helps SMBs revolutionise their marketing with first-party data ops.

Our platform makes it easy to collect, unify, and activate customer data across ad platforms. We help companies future-proof marketing by attaining best-in-class first-party maturity levels set by leaders like Google and Facebook.

With CustomerLabs, businesses can drive hyper-personalization to maximize performance as third-party signal data declines. This empowers brands with the flexibility to wield customer data on their own terms, within a privacy-centric landscape.

Using CustomerLabs, over 250 SMBs have embraced first-party strategies and reached the pinnacle of first-party maturity as defined by Meta and Google. This is despite the chaos surrounding third-party data.

As noted in Facebook's report on Deloitte's data maturity curve, best-in-class businesses realize performance benefits from leveraging first-party data.

In a remarkably short span of 60-90 days, we facilitate the attainment of this maturity curve by implementing first-party data strategies for both identified and anonymous users.

While others struggle, our customers achieved best-in-class status per Meta and Google by embracing first-party data.


Here's what our happy Clients say about our product:

"After implementing CustomerLabs, we couldn't believe the difference it made. Our EMQ score skyrocketed from a disappointing 3 to an impressive 7 in no time at all. Plus, our match rate increased by a staggering 80%! The impact on our ROAS was nothing short of incredible - going from roughly 2x to over 10x! We're blown away by the results. The team at CustomerLabs has been amazing to collaborate with. They have an impressive level of expertise and have truly transformed our marketing efforts for the better."

"Transitioning to a first-party data ecosystem is made seamless with CustomerLabs Increase EMQ scores was the impressive part where we could see the results in 1 to 2 week

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