Value proposition

We fight overconsumption by developing intelligent apparels that repel stains and odour, so we wash less & buy less.

Since 2017 we’ve been working hard on making the most advanced and durable menswear in the world.

This is our way of cleaning up the fashion industry. Wash less. Wear more. Buy less. That’s good news for both your wallet and the planet.

We have offices and flagship stores in Copenhagen and Amsterdam, and our products are mainly made in Italy and Portugal.

Oh and you can ask us and our designers, engineers, and marketeers about anything.

Sincerely,
Lotte & Kasper
Cofounders

★Proudest moments★

- €3m raised in various types of crowdfunding
- Took our team of 13 talents to Bali for 1 month of working and surfing
- Supported by MIT Noord Holland and WBSO to take our R&D to the next level
- 100,000+ customers in 84 countries

Menswear, Apparels, Ecommerce, Luxury, technology, innovation, kickstarter, indiegogo, t-shirt, dress shirt, business, hydrophobic, athleasure, sweat resistant, odour resistant, stain resistant, wrinkle-free, entrepreneur, sports, performance wear, indiegogo, future technology, and start-up