Value proposition

We're the adtech industry's only watchdog. Current mission: dismantle the disinformation economy.

We cut disinformation off at the source. Check My Ads Institute is an independent watchdog reshaping the digital adtech industry from within its ranks — and building a new sustainable standard in digital advertising.

We're holding the surveillance adtech industry accountable for abuses against advertisers and consumers, and spearheading the development of a transparent, efficient and privacy-focused digital advertising marketplace.