Entity
  • VTION Digital

    Created in 2016
  • BETA

    Up & running (A)
    Existing signals show a regular activity
  • Social networks

    179 1,237
  • Activities

  • Technologies

  • Entity types

  • Location

    PLATINA TOWER, Mehrauli-Gurgaon Rd, A Block, DLF Phase 1, Sector 28, Gurugram, Haryana 122002, India

    Gurugram

    India

  • Employees

    Scale: 11-50

    Estimated: 29

  • Engaged corporates

    3
    1 2
  • Added in Motherbase

    1 year, 3 months ago
Description
  • Value proposition

    Leveraging Smartphones, Innovating Insights

    1. VTION®️ has a patented technology that can extract Media and Ad related data from Online Video, OTT, Social & Ecomm in real time with our App.
    2. As per our business model, we have built a panel of 1,00,000 panelists who are in top 100 cities of India. They have installed our App, have given us consent and are paid a weekly incentive. We are complying to all Privacy Laws of India as well as GDPR compliant.
    3. We supply this actual behavioral data from our panel via our GTM partners, like Kantar Media (Part of WPP Group / Bain Capital Group) on classic media planning dashboards and Insights presentations to Ad/Media Agencies, Platform Owners, Content Owners and Research companies as the first target market.
    4. We also provide our seed data to partners like Dentsu, who activate this data on audience segments via their DMP using look alike modelling. These projected audience segments are exposed to advertising and VTION gets a share of the CPM rate per impression served.
    5. We have gone commercial in India and have marquee customers like Spotify, Amazon Prime Video and top brands via Dentsu. We have conducted proof of concepts in 4 countries in APAC & Africa and are planning to go commercial in the next two quarters in these countries with our own panel.



    Digital Behaviour, Ad SOV, Ecomm Journey, Custom Cohorts, Full Funnel Measurement, and Integrated Media Planning

Corporate interactions BETA
Corporate TypeTweets Articles
Lever
Lever
Food, Consumer Goods, Software Development
Lever
Food, Consumer Goods, Software Development
Other

12 Oct 2023


Ipsos France
Ipsos France
Polling institute, Research Services
Ipsos France
Polling institute, Research Services
Other

31 Jan 2023


Mastercard
Mastercard
Finance, IT Services and IT Consulting
Mastercard
Finance, IT Services and IT Consulting
Other

2 Dec 2022


Similar entities
Loading...
Loading...
Social network dynamics