Value proposition

The first beauty platform with honest product reviews, from and for you. Less filters, more honesty!

We Are Eves is the first beauty platform with real people reviewing the beauty products that truly work or don't work for them. For comparison purposes, we are the TripAdvisor/ or Vivino of the beauty industry.
We believe it's time for a new perspective on beauty.
Every day people are bombarded with marketing campaigns often using fake images and containing empty beauty promises. It's time for less filters and more honesty.

We Are Eves is an independent community with >135,000 members, over 375,000 honest reviews, 3M active users and 30 million views in 2023.

Our business model is an e-comm and subscription model for brand partners – WAE has partnerships with leading beauty companies and Direct-to-Consumer brands. We help them to increase conversion by up to 400%We Are Eves helps partners, beauty brands, to personalise their customers' experience and increase sales in web shops. Our partners understand the value of the independent and honest We Are Eves content. We Are Eves has secured strong partners such as international leaders in the beauty world including L'Oréal, Coty, LVMH, Unilever,Shiseido Group, Beiersdorf and many others.

We Are Eves was launched in 2019. Its head office is based in Amsterdam. The platform is active in the Netherlands and it is also live in the UK, Germany, France and Belgium. We Are Eves has been nominated for "Coolest Brand" and was one of the Challenger50 in 2022 (Sprout/MT). We Are Eves was also named Best Start-up 2021 by Dutch Media Network and is the Best Platform Start-up of the Netherlands according to www.beststartup.eu.

We are beauty realness, because realness is irresistible. We are Eves. Beauty is you.
www.weareeves.com
https://apps.apple.com/nl/app/we-are-eves-beauty-reviews/id1474069806
https://play.google.com/store/apps/details?id=com.weareeves.eves&hl=en&gl=US&pli=1