Value proposition

Changing the future for working parents

Imagine a world where you don’t have to decide between your career or being a parent.

Where parents do not have to compromise on their career, pause their ambitions or even go part time to be able to afford childcare.

We imagine a world where everyone works in synch, everyone benefits as one connected system. Where parents are empowered to work – to better their lives for both themselves and their children and companies are able to retain the best talent, benefiting from this driving force.

Equally, nurseries are able to flourish, with more resources and funds, children are given the security they need to develop and grow; and a wider network of brands, partners and stakeholders contribute to a thriving economy, all socially connected through strong, positive bonds; a sense of belonging and feeling of being cared for, linked to positive mental health and well-being.

Imagine a world where our main goal was to build each other up, to work together, towards a solution that benefitted family generations... imagine, having The HERDE.