Value proposition

Working to sustain the natural world for the benefit of people and wildlife.
*Courage *Respect *Integrity *Collaboration

WWF-Malaysia is a national conservation trust affiliated to the WWF global network.
Working to promote harmony between human beings and nature for four decades, the organisation to date runs more than 90 projects covering a diverse range of environmental protection and nature conservation work in Malaysia.

WWF-Malaysia has come a long way since its coming into being on the 13th of January 1972. In the early days we had solely focused on wildlife conservation such as saving endangered species like the tigers and turtles, today our work has extended to encompass marine and forest conservation as well; from to protecting our highlands and forests, and also our rivers and seas.

We now also undertake scientific field research, public awareness campaigns, business and industry engagement, environmental education as well as policy advocacy. WWF-Malaysia works hand in hand with local communities to improve their livelihoods while enabling their participation in conservation as well as training and supporting other environmental protection organisations in Malaysia.

We are privileged to have more than 70,000 supporters who interact with us on Facebook; about 52,000 individual supporters who fund 34 critical projects; and even more financial backing from the corporations.

With your continued support, we stand the best chance of saving our biodiversity as well as achieving sustainable management of our natural resources, to safeguard our good quality of life, and that of our children and future generations.
WWF thanks you for your valuable support.