Value proposition

An Independent Verification Platform (IVP) for public space campaign playout.

Data-led automation and transparency.

Seedooh is a fully automated, data-led Independent Verification Platform (IVP) for public space, campaign playout reporting - the first of its kind.

Proven at market scale in Australia, Seedooh has been streamlining the campaign verification and reporting process for buyers and sellers of D/OOH, Cinema and Stadia advertising since 2017.

The efficiencies of complete and standardised reporting are significant for all supply chain participants. Data integrity and confidence is ensured via the Seedooh Confidence Framework, a robust assurance methodology which requires the implementation of best practice controls to validate playout metrics and data completeness.

Our alignment with PwC provides further market confidence in the platform’s ability to independently process and verify playout data in accordance with globally accepted assurance standards (SOC compliance in progress).

Seedooh is committed to helping Australia develop a new industry standard in campaign playout reporting and is actively scaling into other highly-developed global markets.

Stats:
- Since launching, Seedooh has provided independently verified reporting on over 30,000 campaign bookings, active on more than 50,000 continuously monitored panels - to well over 2,000 registered platform users.
- Seedooh is the only IVP that supports fully automated, real-time, independently verified playout data for public space ad campaigns in both digital and traditional formats.
- Publishers / Media Owners use Seedooh to report to their entire customer portfolio on a by-campaign or advertiser basis.
- Media Buyers / Advertisers can analyse campaign delivery and compliance across multiple connected suppliers via a single aggregation dashboard.

The business is managed by:
- CEO & Founder, Tom Richter
- Chief Revenue Officer, Joe Copley
- Chief Data Officer, Kenta Shimizu