Value proposition

Strategic Procurement powered by Smart Analytics (Bonn & Paris)


Whether smartphones, fiber optic cables or IT services – with sourcing activities on five continents, we provide sustainable procurement excellence in the telecommunications industry, empowering people to communicate freely and be connected. Since our foundation in 2011, we have come a long way to being a distinct, multicultural workplace that consolidates the enormous market power of two leading telcos to bring the best products to consumers’ doorsteps. Based on Smart Analytics, we draw on data and insights from more than 40 markets worldwide to create tailor-made solutions.

Being part of BuyIn means being part of a community of people comprised of more than 25 nationalities. We perform sustainable and ethical procurement activities in key strategic areas such as network infrastructure, customer equipment and information technology. Our culture and values are a reflection of our global footprint and our international, diverse and inclusive environment.

We rank amongst the top five global telco customers and have the reputation to deliver enormous value to our alliance partners, out-performing our competitors year after year.

Procurement, Sourcing, ICT, Telecommunications, B to B, Join-Venture, International, Germany, Deutsche Telekom, Orange, Expertise, Digital Home & Platforms, Customer Equipment, Network, and Target Costing @ Procurement