Value proposition

Vehicle Wash & Care

ISTOBAL is a Spanish company leader in the design, manufacture and marketing of car wash and car care solutions for the automotive sector. A strong internationalisation strategy has enabled the company to position itself internationally among the main European companies in the industry. Strongly committed to innovation and efficient global solutions, ISTOBAL is a worldwide reference present in more than 80 countries.

Founded by Ismael Tomás Alacreu in 1950, ISTOBAL has managed to preserve its essence as a family-owned business—currently in the third generation—while running a multinational corporate group consisting of 14 subsidiaries and 4 manufacturing and assembly plants in Europe, America, and Asia. At present, international sales—amounting to 156 million euros in the latest consolidated accounts—represent over 72% of the company's manufacturing activity.

The group employs more than 1,000 people at the parent company, the main manufacturing site, and the 14 subsidiaries, and also relies on a worldwide network of distributors that reinforce the company’s foreign presence. The focus on service allows ISTOBAL to provide comprehensive solutions including: design, by an R&D department constantly generating ideas, prototypes and patents; manufacturing and process engineering with a high operational flexibility and the latest technological breakthroughs; and marketing and technical support thanks to a consolidated network of trained sales personnel and technicians.

The development of next-generation, environmentally friendly chemicals and of financing and marketing solutions for its customers complete ISTOBAL's portfolio of comprehensive services. All this is done bearing in mind the need to adapt the supply to market demands, and enhancing the end-user experience.

automotive, cleaning solutions, istobal, carwash, jetwash, car wash, rollovers, chemical products, and water treatment