Value proposition

Ireland's Leading Automotive Retailer for
Mercedes Benz, BYD, smart Skoda, Mazda & Premium Used Cars

MSL Motor Group is a family owned business which has been in operation since 1959. We are very proud to sell and service Mercedes-Benz, smart, Mazda, ŠKODA and more recently BYD vehicles. BYD is an all-electric Chinese car brand which was launched in Ireland in April 2023. We live by our mission statement which states that we strive to deliver complete customer satisfaction in all areas of our business, through our passion, continuous innovation and the development of our contemporary dealerships.
We retail Mercedes-Benz and smart vehicles from Mercedes-Benz Ballsbridge, Mercedes-Benz South Dublin, Mercedes-Benz North Dublin and Mercedes-Benz Cork. MSL Park Motors is home to Mazda and SKODA as well as BYD North Dublin. Our two remaining BYD showrooms are located in Deansgrange, Dublin ( BYD South Dublin) and in Eastgate Business Park Cork (BYD Cork), in close proximity to Mercedes-Benz Cork.

Mercedes-Benz, Mazda, ŠKODA, BYD, and smart