Value proposition

ProSiebenSat.1 is the home of popular entertainment and infotainment and a leading entertainment player in the German-speaking region. Our Entertainment portfolio is complemented by digital consumer brands in our Commerce & Ventures and Dating & Video segments.

Our strategy is centered around our Entertainment offerings: From lighthouse formats such as “The Masked Singer” and “Wer stiehlt mir die Show?” (Stealing the Show) to successful in-house productions like “Germany’s Next Topmodel – by Heidi Klum”: We offer the best entertainment – whenever, wherever and on any device. We combine our 15 free and pay TV channels and our digital streaming platform Joyn with our production, distribution, and sales business. Our guiding principle is “Viewers and Users First”: We gear our offerings entirely to their needs, providing local and relevant content that we broadcast live and on-demand across all platforms in a targeted way.

We continuously strengthen our reach and monetize it in a variety of ways: In addition to marketing advertising spots in the Entertainment segment, we invest advertising time in young digital companies and in exchange receive shares in the companies themselves or in their revenues. With our investment and commerce activities, we have built digital consumer brands such as flaconi, Jochen Schweizer mydays or Verivox by using our TV reach and advertising power. In the same way, the Dating & Video segment was established: With ParshipMeet Group, we have created a leading global player in the dating segment and cover a wide range of online dating to social entertainment offerings.

Behind ProSiebenSat.1, there are 7,000 employees who entertain and inspire our viewers and customers every day with great passion and contribute to our profitable growth.