Value proposition

Ideas change everything

TED’s mission is to discover and champion the ideas that will shape tomorrow. Powerful ideas, powerfully presented, can move us to feel something, to think differently, to take action and create a brighter future.

TED finds these powerful ideas across disciplines and around the globe, from people who passionately seek a deeper understanding of the world and want to make a difference in it. TED’s spotlight, and its engaged, open-minded audience, help these ideas to create real impact: to shift one person’s perspective, to make a difference within a community or to spark global transformation.

Ideas change everything.