Entity
  • Normative

    Created in 2008
  • BETA

    Up & running (A)
    Existing signals show a regular activity
  • Social networks

    1,902 3,673
  • Activities

  • Technologies

  • Entity types

  • Location

    Toronto, ON, Canada

    Toronto

    Canada

  • Employees

    Scale: 11-50

    Estimated: 26

  • Engaged corporates

    4
    0 4
  • Added in Motherbase

    1 year, 9 months ago
Description
  • Value proposition

    Stop making innovation guesses. Start generating evidence.

    Bettering the world through innovation.

    Normative is an Innovation Services Firm.

    We believe that it’s one thing to come up with a great idea. But until you put it in front of the customer whose problem it’s meant to solve, there's nothing to back it up.

    To succeed, you must listen to, learn from and iterate with your customers. You need their validation to overcome internal barriers to innovation and move with the agility of a startup.

    Ultimately, it means building products and services that make a meaningful difference to your customers and your business. We call that Evidence-Driven Innovation. It’s what sets us apart - and sets you up for success.

    Digital Product Design, Digital Product Development, Ethnographic Research, Digital Product Strategy, Market Innovation Strategy, Risk Managed Innovation, Software Innovation, Software Prototyping, Emerging Technologies, Product Innovation, Product-Market Fit, Customer Development, Concept Development, Innovation Strategy, and Innovation

  • Normative | Home

    Normative is a software innovation firm. We know that ideas are not enough, you need data and evidence to get your best opportunities to market faster.

  • https://www.normative.com/
Corporate interactions BETA
Corporate TypeTweets Articles
McKinsey & Company
McKinsey & Company
Consulting, Business Consulting and Services
McKinsey & Company
Consulting, Business Consulting and Services
Other

22 Jun 2023


lululemon
lululemon
Retail and Distribution, Retail
lululemon
Retail and Distribution, Retail
Other

22 Apr 2023


Procter & Gamble
Procter & Gamble
Cosmetics, Consumer Goods, Manufacturing
Procter & Gamble
Cosmetics, Consumer Goods, Manufacturing
Other

22 Apr 2023


Google
Google
IT services, Software Development
Google
IT services, Software Development
Other

2 Apr 2023


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