Value proposition

PickTrace develops workforce and harvest management software for large farms.

PickTrace provides workforce and harvest management solutions for enterprise farms. We are building the agricultural management system of the future, with unparalleled customer empathy in an under-teched industry. Our SaaS product serves the largest berry, citrus, and apple growers in the world and is used by tens of thousands of farmworkers each day.

PickTrace is a YCombinator company, and raised a Series B in early 2022 from a long-term oriented investment firm with a terrific track record of building multi-billion dollar software companies. Since then, we have grown from 10 to 55 team members, including an outstanding product & engineering team focused on best-of-breed modern technologies. We serve clients from across the United States, Canada, Latin America, and Australia.

Our co-founders Austin and Harrison started the company by building software solutions for their family's blueberry and avocado farm in Southern California. We understand this industry deeply, and are primed to deliver a transformative technology vision.

Efficiency Analytics, Time and Attendance, Harvest Season Management, Workforce Management, Productivity Management, Agricultural Payroll, Farming, Software as a Service, and Agriculture