Value proposition

A global empowerment brand for Gen Alpha girls.
Because confident girls will radically transform the world.


Rebel Girls, a certified B Corporation, is a global, multi-platform empowerment brand dedicated to helping raise the most inspired and confident generation of girls. We purposefully create content, products, and experiences to empower Gen Alpha girls and equip them with the knowledge and tools they need to thrive. Because confident girls will radically transform the world.

With a growing community of 35 million self-identified Rebel Girls spanning more than 115 countries, the brand engages with Generation Alpha through its book series, premier app, events, and merchandise. To date, Rebel Girls has sold more than 11 million books in 62 languages and reached 55 million digital audio listens. Award recognition includes New York Times bestseller list, 2022 Apple Design Award for Social Impact, 10 Webby Awards, Oprah's Favorite Things, and more.

children's media, publishing, ecommerce, digital media, podcast, storytelling, empowerment, and girls