Value proposition

Bluebella is a modern, directional lingerie and nightwear brand, with a design aesthetic that is redefining sensuality.

Founded in 2005 by Emily Bendell, Bluebella is a modern, directional, lingerie and nightwear brand. Inspired by todays lifestyle and fashion trends, the in-house design team create collections that are unique and exclusive, sold online and stocked in retailers, throughout the UK and internationally.

Created at a price point that makes it highly accessible within the marketplace, our aim is to create lingerie and nightwear that makes every woman feel and look amazing. From the first concept meeting to the final product, the designs have a unique and exciting signature look, that reflects the strength and femininity of the Bluebella woman, and have an aesthetic that is redefining sensuality.

Lingerie, eCommerce, Wholesale, Nightwear, Fashion, Gift, Bridal, Bra, Knickers, Bodysuit, Basque, Pajamas, Gowns, Chemises, Hosiery, Suspenders, Corsets, Kimonos, Body Bows, and Camis