Value proposition

GENYOUth is dedicated to creating healthier school communities. Help End Student Hunger NOW at www.genyouthnow.org.

GENYOUth is a national non-profit organization which creates healthier school communities. We convene a network of private and public partners to raise funds for youth wellness initiatives that give youth the inspiration to be healthy high-achieving students. GENYOUth's Pillars of Purpose guide our mission to empower America's youth:

Give Youth A Voice -- We elevate student voices to lead and solve real world problems. Through GENYOUth Insights, we work to uncover and share knowledge and up-to-date information on America’s youth by generating ideas, publishing reports, and channeling actionable intelligence.

Enhance Nutrition and Physical Activity in Schools – We are deeply committed to ensuring all youth have the resources in their schools to lead healthy, productive lives. Two flagship programs, Fuel Up to Play 60 with America’s Dairy Farmers and the NFL, and NFL FLAG-In-Schools, engage tens of thousands of schools and tens of millions of students every year. And with research showing that girls drop out of sports at twice the rate as boys, our Root4Her program will work with schools and other stakeholders in 2022 to level the playing field. GENYOUth’s longstanding commitment to providing school nutrition grants to increase access to healthy school meals has taken on added importance with the pandemic; our End Student Hunger Fund has raised over $12 million in support of over 10,000 schools, and the critical need to feed continues with grant request from thousands of schools being met by fundraising initiatives like 2022 Taste of the NFL.

Nurture Youth Leadership and Workforce Readiness -- GENYOUth empowers students to raise their voice, lead with passion and purpose, and imagine the possibilities to make their world, schools and communities a healthier place. Adventure Capital is a social entrepreneurship program that funds student-led solutions by motivating and empowering participants to make changes in school and community health and wellness.