Value proposition

SEE THE UNSEEN.

For the love of nature
SWAROVSKI OPTIK is a family business, with strong roots in Tyrol, an area of exceptional beauty. We consider it our duty to care for the environment, protect nature, and preserve biodiversity. The love of nature has always inspired us. We strive to encourage people to discover the world’s beauty with the eyes of the hawk and enjoy those precious moments. The joy of observing nature enriches our life. It allows us to draw strength and inspiration from these ever so fleeting, yet unforgettable moments.

Quality through highest precision
Since the founding of our company in 1949, we have committed ourselves to the development and production of long-range sports optics of the highest precision and optical luminosity, which will give pleasure for generations to come because of their quality, longevity, and value retention.

At the heart of our business – people
We take our corporate social responsibility seriously. Our work culture is based on tolerance and appreciation. All members of the SWAROVSKI OPTIK family promote a culture of openness, trust, and respect for the dignity of each individual. The goal is to build sustainable, long-term relationships based on mutual understanding. The company is strongly committed to ensure employee satisfaction and health. Securing jobs on a long-term basis is a core element of the company’s strategy.

Sport Optics