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333 Mamaroneck Ave, White Plains, NY 10605, USA
White Plains
United States of America
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Scale: 11-50
Estimated: 8
Engaged corporates
6Added in Motherbase
2 years, 5 months agoABX Clients On Average Achieve A 20% Increase In Ad Effectiveness.
For over 25 years, ABX Advertising Benchmark Index has led the way in major ad effectiveness solutions. ABX has the largest syndicated global in-market advertising normative database (450,000+ ads tested) across all media types and channels, coupled with robust consumer and audience insights for making real-time informed business decisions every step of the way. We test thousands of in-market ads a week using the identical methodology to measure the effectiveness of ads and campaigns, while capturing current consumer data. The same methodology is used for pre-tests, measuring their effectiveness against in-market ads. The ABX IndexTM score has been proven to correlate with Sales and increase Return on Ad Spend and Revenue.
ABX is the developer of the award-winning Gender Equality IndexTM (GEI), which is used by the ANA (Association of National Advertisers) in their SeeHer program by the name of GEM®. They work with some of the largest global brands and are research partners of the ANA/SeeHer, RAB, and OAAA.
Contact Us: 347.443.8869 or info@adbenchmark.com
Measuring advertising effectiveness, Syndicated ad testing globally, Measuring ads in 24 hours, Pre-testing ads, In-market ad trackers, Ad testing across all media, Television ad tests, Radio ad tests, Print ad tests, Digital ad tests, Social media ad tests, Outdoor ad tests, Gender Equality ad tests, Custom market research, Ad test insights, product integration, product placement, gender equality, and social sensitivity
Take your advertising performance to the next level with ABX. Utilize the ABX Index, Creative Feedback Loop, and Concierge Service for impactful and effective ad campaigns.
Corporate | Type | Tweets | Articles | |
---|---|---|---|---|
Procter & Gamble Cosmetics, Consumer Goods, Manufacturing | Procter & Gamble Cosmetics, Consumer Goods, Manufacturing | Other 28 Aug 2024 | | |
Lever Food, Consumer Goods, Software Development | Lever Food, Consumer Goods, Software Development | Other 12 Jun 2024 | | |
Cisco IT services, Software Development | Cisco IT services, Software Development | Other 28 Apr 2016 | | |
Amazon IT services, Consumer Electronics, Software Development | Amazon IT services, Consumer Electronics, Software Development | Other 9 Dec 2016 12 Jun 2024 | | |
Airbnb Real Estate, Software Development | Airbnb Real Estate, Software Development | Not capitalistic Partnership Event 16 Nov 2016 | | |
Digiday Online Audio and Video Media | Digiday Online Audio and Video Media | Other 28 Sep 2015 | |