Entity
  • ABX Advertising Benchmark Index

    Created in 2011
  • BETA

    Up & running (A)
    Existing signals show a regular activity
  • Social networks

    2,744 124
  • Activities

  • Technologies

  • Entity types

  • Location

    333 Mamaroneck Ave, White Plains, NY 10605, USA

    White Plains

    United States of America

  • Employees

    Scale: 11-50

    Estimated: 8

  • Engaged corporates

    6
    0 6
  • Added in Motherbase

    2 years, 5 months ago
Description
  • Value proposition

    ABX Clients On Average Achieve A 20% Increase In Ad Effectiveness.







    For over 25 years, ABX Advertising Benchmark Index has led the way in major ad effectiveness solutions. ABX has the largest syndicated global in-market advertising normative database (450,000+ ads tested) across all media types and channels, coupled with robust consumer and audience insights for making real-time informed business decisions every step of the way. We test thousands of in-market ads a week using the identical methodology to measure the effectiveness of ads and campaigns, while capturing current consumer data. The same methodology is used for pre-tests, measuring their effectiveness against in-market ads. The ABX IndexTM score has been proven to correlate with Sales and increase Return on Ad Spend and Revenue.

    ABX is the developer of the award-winning Gender Equality IndexTM (GEI), which is used by the ANA (Association of National Advertisers) in their SeeHer program by the name of GEM®. They work with some of the largest global brands and are research partners of the ANA/SeeHer, RAB, and OAAA.

    Contact Us: 347.443.8869 or info@adbenchmark.com




    Measuring advertising effectiveness, Syndicated ad testing globally, Measuring ads in 24 hours, Pre-testing ads, In-market ad trackers, Ad testing across all media, Television ad tests, Radio ad tests, Print ad tests, Digital ad tests, Social media ad tests, Outdoor ad tests, Gender Equality ad tests, Custom market research, Ad test insights, product integration, product placement, gender equality, and social sensitivity

  • ABX - Setting the Standard for Advertising Performance Measurement - ABX

    Take your advertising performance to the next level with ABX. Utilize the ABX Index, Creative Feedback Loop, and Concierge Service for impactful and effective ad campaigns.

  • https://www.adbenchmark.com/
Corporate interactions BETA
Corporate TypeTweets Articles
Procter & Gamble
Procter & Gamble
Cosmetics, Consumer Goods, Manufacturing
Procter & Gamble
Cosmetics, Consumer Goods, Manufacturing
Other

28 Aug 2024


Lever
Lever
Food, Consumer Goods, Software Development
Lever
Food, Consumer Goods, Software Development
Other

12 Jun 2024


Cisco
Cisco
IT services, Software Development
Cisco
IT services, Software Development
Other

28 Apr 2016


Amazon
Amazon
IT services, Consumer Electronics, Software Development
Amazon
IT services, Consumer Electronics, Software Development
Other

9 Dec 2016

12 Jun 2024



Airbnb
Airbnb
Real Estate, Software Development
Airbnb
Real Estate, Software Development
Not capitalistic
Partnership
Event

16 Nov 2016


Digiday
Digiday
Online Audio and Video Media
Digiday
Online Audio and Video Media
Other

28 Sep 2015


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