Value proposition

Powering the Next Generation of Entrepreneurs

22 ON SLOANE is the largest startup campus and entrepreneurship hub in Africa. The campus offers startups and innovative SMMEs a complete turnkey solution to scale, from the initial idea to commercialisation, funding opportunities and access to markets. Its aim is to nurture the entrepreneurial mindset, ensure their sustainability, and explore development of new industries while contributing towards job creation in Africa. At our campus, a global and diverse team of experienced entrepreneurs, mentors, scientists, managers, CEOs, and funders support entrepreneurs enrolled at the campus, with capacity building, product development, business services and business models. The experts are active throughout the journey to build their companies and assist with market entry and financing through angel funders, developmental funders, and venture capitals.

Our Vision:
Powering the next generation of entrepreneurs.

Our Mission:
To become a platform of choice for startups and SMMEs to scale and become global brands.

Our Strategic Objectives:
Provide effective capacity building programmes for SMMEs and startups.
Provide investor and market access to SMMEs and startups.
Become a digitally transformed enabler that will drive scale and impact in the entrepreneurship ecosystem.
Leverage our physical space as a centre of excellence for ecosystem building.

Our Values:
Impactful, Innovative, Respectful, Resilient, Diligent, Reliable

Access to Markets, incubation programme, Accelerator Programme, Scale Up Programme, Skills Programme, Research and Policy, Venture Studio, Game Development Hub, Co-Working and Office Space, and Ecosystem Events