Value proposition

India's most preferred destination for beauty, fashion and lifestyle.

At Nykaa, we share one vision- to bring inspiration and joy to people everywhere, every day. Born out of a desire to make beauty a mainstream choice, the Nykaa journey began in 2012 as a digitally native, consumer-tech company. Falguni Nayar’s entrepreneurial leap with Nykaa, tapped into an underserved beauty retail market, disrupting the ecosystem and putting India in the global spotlight. Over the years Nykaa has steadily captured hearts and carts, ushering visits to both our online and 150+ offline destinations and building loyal communities through engaging and educational content. We also expanded our offerings by introducing online platforms Nykaa Fashion, Nykaa Man, and Superstore.

E-commerce, Technology, Beauty, Fashion, and Lifestyle