Value proposition

Making everyone count.
The most granular consumer spending & ESG forecasting.

World Data Lab (WDL) is a fast-growing data science B2B DaaS scaleup that takes strategic insights and data-driven decision-making to the next level by developing the most credible, global, and granular demographic and consumer spending forecasts.

We are trusted by leading organizations such as L'Oréal, Danone, Estée Lauder, Colgate-Palmolive, McKinsey, Deloitte, Barclays, HSBC, Bill & Melinda Gates Foundation, GIZ, and many others.

WDL is widely known for World Data Pro, our consumer insights and analytics platform for corporates, as well as for creating public goods, aka clocks, that track UN’s Sustainable Development Goals in real-time. Some of our projects include:
• population.io
• worldpoverty.io
• internetpoverty.io

You can try out many of our tools here for free:
• linktr.ee/worlddatapro

Our work has been frequently featured by top research and media outlets, most notably Bloomberg, Brookings, CNN, Financial Times, The Economist, and The Wall Street Journal.

Our HQ is located in Vienna with affiliate offices in Asia, North America, and Africa. For more information on how we can help your organization grow and raise awareness around key impact topics in the world, check out our website or email us:
• worlddata.io
• hello@worlddata.io

market research, consulting, insights, innovation, environment social governance, SDG, sustainable development goals, income, poverty, covid-19, climate, emissions, and sustainalytics