Value proposition

Being independent means writing one's own story every day

Being Independent means writing one's own story every day.
This is the first page."​ With these words, on 9 January 2007, we unveiled the vision and the philosophy of Italia Independent.

The core values of the brand, are summed up in our very name: Italy is the place where it all started, it represents our DNA and is the starting point for the creation of each and every one of our product and projects, while independence is the condition needed to express the ultimate in terms of innovation, style and creativity.
In ten years the company - founded by Lapo Elkann - has grown and matured to become a truly international business which can assert itself in a highly competitive market thanks to the constant search of innovations in terms of product, marketing and communication.

Apparel & Accessories, Home Decor, Automotive, Helmets, Fashion, and Eyewear