Value proposition

Canada's beauty & style leader. Fashion, feminism, trends & talking points.

The Kit is Canada’s 360 ̊ beauty and style leader. Elegant, engaging, essential

The Kit is a modern media brand, which uses the power of digital, print and social to tell rich, engaging, authentically multi-platform stories. The Kit connects with readers by offering Canada’s most compelling beauty and fashion content: breaking news, gorgeous photo shoots, editor-approved shopping lists, and thoughtful trend features. The reader sees herself reflected back in the best possible light: strong, smart, beautiful. Canadian women can connect with The Kit through the following platforms:

A PAPER FEATURE...
The Kit, which is a weekly edition packed with the latest beauty and fashion news, trends and talking points, and monthly editions of The Kit.

A DAILY WEBSITE...
thekit.ca, a constantly updated central hub, which offers readers breaking beauty, fashion and celebrity news, as well as up-to-the-minute shopping ideas.

A DAILY NEWSLETTER...
which rounds up the best and buzziest beauty and fashion content from The Kit, and is delivered straight to subscribers’ inboxes.

A DAILY SOCIAL PRESENCE...
@thekit and @thekitca, which invite readers to connect with The Kit via Instagram, Facebook, Twitter, Pinterest, YouTube, and LinkedIn.

The Kit is a division of Toronto Star Newspapers Limited

Beauty, advertising, publishing, beauty, digital, fashion, and editorial