Value proposition

Play. Discover. Learn.

Company Information
Scholar's Choice is the largest retailer of educational toys and teaching materials for parents, teachers, early childhood educators, schools and childcare centres in Canada. Our vision is to give every child a reason to love learning so they can achieve their hopes and dreams.
We have been doing this since 1939 through our national chain of retail stores, direct mail catalogues, and online digital presence. Who we are is an inspiring group of like-minded people who share a passion to make a difference in the lives of children.
Our core values support us in our day to day actions as part of our company culture:
• Commitment to Excellence
• Respectful of Everyone
• Integrity
• Passionate
• Humble & Gracious


toys, learning tools, ebooks, classroom supplies & furniture, teacher support materials, and games & puzzles