Value proposition

Lazer is bringing innovation and comfort to every cyclist in the world.

Belgium is arguably the most rabid cycling nation in the world. So it's no surprise that the country that produced Eddy Merckx, the tour of Flanders and embrocation would also produce some of the best helmets. Lazer is the world's oldest helmet company, started out making old leather hairnets for Belgian hardmen racing steel bicycles over cobbled farm roads. Today Lazer is a world renowned brand producing some of the industries leading products.

Driven by 90 years of experience, passion and dedication Lazer always tries to create products that are the perfect mix of design, comfort, safety and technology. This Attitude has shaped Lazer into one of the most innovating helmet companies in the world.

We never shy away from challenges and that has led us to taking our experience from helmet production into other fields. It became our objective to also create eyewear that fits perfectly with our helmets and offer the user superior optics, premium materials and integrated design features.

Currently Lazer designs, manufactures and markets its bicycle-, leisure-, winter and eyewear products in more than 50 countries over 5 continents.