Value proposition

made to inspire.

Made to Inspire. Alpina inspires. With products, uncompromising protection, innovation. Since 1980, the family-run company based in Sulzemoos has been setting trends in the fields of design, fashion and lifestyle. Experiencing the joy of sport together - that is at the heart of the Alpina brand message. Creative and innovative solutions in sports and sunglasses as well as ski and cycle helmets offer protection through advanced technologies and establish trends in the areas of design, fashion and lifestyle. So that every athlete can concentrate fully on his or her moment. The majority of Alpina's products are developed at the company's headquarters and are also produced in Bavaria. "Made in Germany" is an important concern for Alpina. On the one hand to ensure product quality, on the other hand to strengthen Germany as a place to work.