Value proposition

Elevate Your Performance

Driven by the pursuit of excellence and drawing from over years of experience, the Rudy Project collection elevate the performance of athletes at every level. Since 1985 all Rudy Project products masterfully blend cutting-edge technology and aesthetically sculpted design, along with Italian styling and attention to detail, to make some of the world’s best eyewear, hi-tech prescription solutions, helmets and sports gear. Legends of cycling, motorsports, triathlon, and many other disciplines represent Rudy Project as they wear the brand’s helmets and sunglasses in training and competition across the globe. By using athlete feedback, Rudy Project has developed unique products with the latest designs, aerodynamics, and technology. For this reason, Rudy Project supports and offers gear solutions to thousands of professional athletes and sports enthusiasts all around the world. The end result is a collection of products that elevate athlete’s safety, comfort and, above all, performance in any field of play. Rudy Project is a worldwide developer, manufacturer, and distributor of performance sunglasses, helmets, goggles, and prescription solutions of the highest technical level. Founded in Treviso, Italy in 1985, Rudy Project has been a global leader in the field of sports eyewear for over 30 years. By selling products in more than 60 countries worldwide, the company has re-affirmed its international vocation with its second generation of entrepreneurs, Cristiano and Simone Barbazza.