Value proposition

Life at Speed

Founded by Michael Satterfield as a passion project in 2002, The Gentleman Racer® is now one of the leading men’s online magazines dedicated to transportation, travel, and style. With a fresh take on the automotive lifestyle by men who are living it, The Gentleman Racer has grown from a simple blog where Michael would share his automotive adventures into a successful, award-winning platform.

Covering, autos, motorcycles, destinations, fashion, tech, culture, and motorsports, The Gentleman Racer keeps readers engaged with an exciting mix of content, including product reviews, travel adventures, buyers'​ guides, interviews, how-tos, and other high-octane content. This content is connecting with an audience that is 88% male, the majority between 25-34, living in North America.

Working with international brands including Sony, BRM, Don Julio, Tsovet, Acura, Bosch, Harley-Davidson, Parrot, eBay Motors, and Piloti, The Gentleman Racer is a proven platform for communicating with men who demand style, quality, and heritage.

Michael is also the founder and serves as creative director for RBR Inc. where he is the lead designer for the companies apparel brands, each label reflects classic American style in its own unique way. His work at RBR Inc has allowed him to collaborate with companies like Shelby American, Troy Lee Designs, Gulf Oil, Barris Kustom City and countless other iconic American brands.

Michael is also the cofounder of Cassidy Magazine and is a regular contributor.

The Gentleman RacerTM started life as the personal blog and photo journal documenting Mike’s road trip adventures and automotive events around the world. It has grown to become one of the most popular automotive websites on the web.

Automotive, Travel, Fashion, and News