Value proposition

Real-time licensed sports merchandise powered by CrowdBreak, our social listening analytics platform. Wear the Moment®

Founded in 2014, BreakingT helps fans connect to the players and teams they love by commemorating the best moments in sports with real-time fan apparel and other licensed consumer products.

REAL-TIME PRODUCTS
BreakingT is a pioneer in real-time sports merchandise. We monitor soc­ial media data to identify the biggest moments in sports, and immediately commemorate them with fan apparel.

We operate our business like a newsroom with new releases happening as fast as trends are breaking on social media.

Our social data platform, CrowdBreak, keeps our creative team's fingers on the pulse of hottest stories in sports.

OFFICIALLY LICENSED
BreakingT works hand-in-hand with our licensing partners in professional and collegiate sports to create timely licensed products for passionate fans.

We've partnered with over 70 professional sports teams and major collegiate athletic programs, and work directly with star athletes on limited edition launches.

Officially licensed by NFL Players Inc. (NFLPA), MLB Players, Inc. (MLBPA), Team USA, WNBPA, MLSPA, USWNTPA, and more.

PREMIUM QUALITY
We obsess about a few things here at BreakingT: 1) quality products, 2) insanely fast launches, and 3) top-notch customer service.

Our apparel products are made from a vintage-inspired blended fabric, making them incredibly comfortable, lightweight and crazy durable.

And perhaps most importantly, we want all of our customers to have a great buying experience with reliable service and a personal touch.

Real-time Sports Merchandise, Social Data, Graphic Design, Customer Service, Apparel, Licensing, eCommerce, DTC, Athlete marketing, MLB, NFL, NBA, NHL, Data analytics, NCAA, and NIL