Value proposition

100% vegan, 100% natural.

Sports nutrition. Reimagined.

Rawvelo was born from our desire to be clean athletes paired with our passion for cycling. To reconnect with nature, to eat the most nutritious food we can to fuel our sport. Our belief that there is a different way to do things, a way that takes into account the long term nutritional benefits of what we eat while giving back to the planet at the same time. Knowing that it is not just about “food in equals energy out” regardless of the consequences.

We developed a range of natural nutrition for those who are conscious of the products they consume while also considering the environmental impact of what they purchase. No preservatives, nothing artificial, just plant-powered sports nutrition.

Our duty to the environment extends beyond the creation and consumption of our products. What happens after is important too. So we’ve thought carefully about packaging. All of our packaging and packing materials are 100% recyclable. Even our gel wrappers, through our partnership with First Mile Recycling.

And, as the planet gives us our ingredients, it’s only right that we give back. As a registered member of 1% For The Planet, we have made an ongoing pledge to donate 1% of our annual sales revenue to help address the world’s most pressing environmental challenges.